You are Not Kottler or Armstrong!

My tutor say something very interesting today when one group of the students answer the tutorial question without carefully follow what is in the lecture slides. Ms Gengeswari, my beloved Retail management tutor and lecturer as well said: you are not Kottler or Armstrong, don't develop your own theory, follow what the point written in the lecture slides! lol...I smile at the time she said this. I am not saying she is wrong, please don't get me wrong. She is doing what she is being. She is a tutor, she want us to pass, so she have to teach in this way, and ask you to follow what in the slides, actually indirectly she is asking us to answer in a way that will score in the exam. And it is good for Malaysia student (only). We can only blame what poor education system, which judge us on whether we follow the marking scheme or not.

Well, what actually i want to say here is, everyone is natural born to be someone. You are who you are. I am not Kottler or Armstrong, but i am Edison Teo, and i am proud of myself. Why Kottler and Armstrong are so good? Why everyone follow their theory? Because they a very good of themselves. They do their best in their own way. We can and everyone can develop their own theory and be followed as well, just make sure you do your best. If you are a chef, cook your best, and everyone will eat what you cook. If you are an artist, then draw your best, you be someone someday somehow.

But the phenomena nowadays is, a lots of human being let go of themselves. They say no to themselves, not other say no to them. Just imagine, how are you going to persuades others to hire you or buy your idea if you don't have any self confident? To be followed, to be hire, to sell your idea, to sell yourself, 1st of all, the basic requirement, do your very best on being the positive site of yourself. Please don't abuse my words, i am not asking you to be a theft if you are good in stealing! Don't do illegal act, make sure are always in your very healthy personality. And do your very best, trust me, you are someone in future, not necessary be the president of United States, but at least you are the one make your mom and you dad proud off, you are your children' hero.

I am not Kottler or Armstrong, i am me myself! Build your confident from inside.

Infatuation? Satisfaction?

There are no service or product in this world will fully and continuously satisfy consumer. You might say Dell is the best, or i love Iphone 4, but trust me, you will complaint for the small speaker of Dell computer and the easy cracked screen of the Iphone 4 someday somehow.

I think you are quite blur in this point, what the difference between infatuation and satisfaction? Infatuation is you are admire to something that can brought you to loving the products or services by focus on the GOOD of the product but ignore the BAD of the product. In the other word, we can say that the Good site of the product have grab all your attention, you don't really mind if the Iphone screen will easily broken when dropped, you just simply like the user friendly user interface design and the apps in it. Infatuation is beyond satisfaction in this case.

So infatuation is good or bad for business, especially in new launch product. In my opinion there are both pros and cons. The pros are we can make use of infatuation. A product that can grab the consumer attention crazily is good for it's sale and revenue. Iphone 4 sell off crazily due to the infatuation on the innovation of apple products, there are fans of apple products instead of consumers. They will buy ipod and macbooks too, not only iphone. When a product in this stage, it bring benefits to all its other product.

But however, we can't ignore the cons part. When everyone discover the products "dark side", the very interested situation will turned dramatically to the worst. We might just take Edison Chan scandal case as the example. (Celebrity actually are a form of products too) Everyone love and like the good looking of Edison Chan, he have lots of fans following him, supporting him. But when the sex scandals case come to the surface of the water. His image turn down straight, supporter become criticism, fans turned to hatter. Same-things happen to products too, if Iphone is proven will cause cancer to user, will you use it again? No is the answer, the worst case is, you will ask your friends not to use it too.

Creating the infatuation to products need extra care on the potential risk. But i still will say that it will bring out a very  impressive result if you can handle it well. =)