Sunday, March 20, 2011

The 4 A's of Advertising

Attention, Awareness, Attitude, Action= AIDA Attention Interest Desire Action

Wednesday, March 2, 2011

Is CGPA an appropiate scale to meaure a person talent?

One of my core team member, Chin tell me his view on the academic performance few days ago when i tell him my latest business idea.

Chin: You are near to exam but yet still thinking about business. 
Me: Yea, why? Is not a bad things what. As long as i can pass is ok for me. No need to get too high for the CGPA, i am not study to be employee, but to be employer. (very lanc is it?) And i wont measure my employee just on the CGPA alone. A good one not necessary with good CGPA.
Chin (not agree face): UHmm~If a person cant even manage one own-selves good, how are he/she going to manage others. (quite true)
Me: Yea, quite true. But i cant do well because i am not interested in study for exam, but if you ask me to study for my own interest to become a millionaire, i can study well. 
Chin: uhmm
Me: uhmm

Well, whats the point here?
There are 2 main view point actually, no false or right.

One is the thinking of ordinary manager thinking, an also implement by mostly all the managers. Managers always judge people based on their CGPA, because they simply believe that a poor CGPA means that you can't manage yourself well. They not judging the CGPA as how good you memorize, is how good you manage yourself. Actually is quite true also, some body just hanging around and never plan what he or she want to do for future of course he or she wont plan for a good CGPA. In this paragraph, what i can say for the managers is, yes, you have hired a good worker for the company, he or she will do well in every task you give to him or her. But, the self motivated level is low, they will feel tired and slow down one day, when the return is not satisfying them. What you need to give out is actually higher compare to what you will gain back.

The above is explaining and example a few ordinary view point of many managers. Now come to my point of view, i agree on a good CGPA holder are good in planning, and organizing themselves. Lets compare a person with high CGPA and a guy with moderate CGPA. The high one good in managing themselves, they study for their future(being employed and get high salary), another one is because he study for the needs of wanting to excel and creating something new. Which one you will hire? 95% of the managers will hire the 1st one, but i will hire the 2nd one. I will say that the ROI (return on investment) is higher. Invest a bit, but return is higher, with the condition that he like what he is doing.

Just visualize it: If i hired an architect with good result, what he aspect? a high salary, then i need to pay him for at least RM2k++. Another one, with medium range result, but he like to try something out of the box, something new, with only RM1.5k. The 1st one always follow what i ask him to do, but the 2nd one always surprise me with something might be a very new idea which might become a very famous things in future.

So is all about you choose a follower or an innovator. Low risk low return, high risk high return.